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• we create a safe place for communication and problem-solving

• we place community at the centre of the creative co-design process

• we respect tangible and intangible First Nation's culture and heritage

• we recognize artists as workers interpreting place, nature and society

• we bring cultural-tourism to life while protecting heritage, planet and livelihoods.

• we break down silos, solve 'wicked' problems and 'join the dots’.

• we build capacity through creative learning pathways and job creation.

• we build secure partnerships and inter-generational opportunities.